Performance Marketing | DTC Ecommerce | Analytics

Mehar Singh turns paid media and marketing data into measurable ecommerce growth.

MBA graduate in Business Data Analytics with 5+ years across Google Ads, Meta Ads, SEO, Shopify, analytics tracking, and direct-to-consumer operations.

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About

A marketer who can plan, launch, measure, and improve the full funnel.

Mehar brings together paid acquisition, SEO, analytics, and ecommerce operations. His experience spans international handmade home decor, agency client portfolios, health and wellness content growth, and building an independent Shopify storefront from zero.

Experience

Recent Work

Jan 2024 - Jun 2024 The Rugs Story

Performance Marketing Specialist

Managed Meta Ads and Google Ads for an international handmade rugs and dhurries brand, with a focus on ROAS, CAC, campaign testing, and clean conversion measurement.

  • Built and optimized paid acquisition campaigns for global markets.
  • Ran A/B tests across creatives, audiences, and bidding strategies.
  • Maintained GA4, Meta Pixel, and Google Tag Manager tracking infrastructure.
Oct 2022 - Dec 2023 SixSails

Performance Marketing Specialist

Led paid media campaign work across Google Search, Display, Shopping, Facebook, and Instagram for an agency client portfolio.

  • Managed budgets to maximize conversions while maintaining target CPA.
  • Tracked CPC, CTR, CPA, conversion rate, and ROAS across accounts.
  • Created weekly reporting that converted campaign data into client-ready insights.
Jun 2021 - Sep 2022 Healthy18

SEO & Content Marketing Specialist

Drove organic search and content strategy for a health and wellness brand, improving discoverability through keyword research, on-page SEO, and technical improvements.

  • Used SEMrush, Ahrefs, Google Search Console, and Analytics to guide SEO decisions.
  • Published optimized blog content for high-intent search queries.
  • Improved site structure, internal linking, metadata, and page speed.
Dec 2019 - Feb 2021 SILKWOX

Founder & DTC Ecommerce Operator

Founded and operated an independent apparel and lifestyle ecommerce business, building the storefront and testing acquisition channels from scratch.

  • Built Shopify product pages, landing pages, and checkout flow.
  • Ran Meta Ads to test product-market fit and acquisition channels.
  • Analyzed AOV, repeat purchase rate, CAC, pricing, and product decisions.

Capabilities

What Mehar Brings

Performance Marketing

Google Ads, Meta Ads, paid media strategy, campaign optimization, ROAS, CAC, and CRO.

Marketing Analytics

GA4, Google Tag Manager, Meta Pixel, attribution, marketing mix, LTV, and reporting.

SEO & Content

Keyword research, technical SEO, on-page optimization, SEMrush, Ahrefs, and Search Console.

Data & Tools

SQL, advanced Excel, Tableau, Looker Studio, Shopify, WordPress, Klaviyo, HubSpot, and React.

Education

MBA in Business Data Analytics

Central Michigan University, Mount Pleasant, MI. Relevant coursework includes Marketing Analytics, Data Visualization, Statistical Analysis, Business Intelligence, Predictive Analytics, and Strategic Marketing Management.

May 2026 GPA 3.53 / 4.00

Certifications in progress: Meta Marketing Analytics Professional Certificate and GAIQ.

Contact

Let’s talk growth.

Available for performance marketing, ecommerce growth, and analytics-focused roles or projects.

meharsingh2992@gmail.com (989) 906-3760 LinkedIn